On April 25, 2023, three winners were selected from thousands of INEOS Grenadier customers who underwent a rigorous selection process, for the chance to take part in an extreme handover expedition. The winners embarked on an exciting adventure to a remote valley located in Morocco's Atlas Mountains for an intense handover experience in their new INEOS Grenadier. Their route included the perilous Tizi n' Test Pass, which is renowned as one of the world's most hazardous roads. Despite harsh storms, the adventurers persevered, intensifying the expedition's challenge.

The ‘Hard Way Home' competition was open to customers that had followed the Grenadier from the earliest stages of its development and been among the first to place reservations. Entrants were invited to participate in an off-road selection event in the UK with videos of the candidates posted on INEOS Automotive’s social media channels. Fans and followers then voted for the finalists they believed deserved to take the ‘Hard Way Home’ from their vehicle handover in Morocco.

Fans and followers then voted for the finalists they believed deserved to take the ‘Hard Way Home’ from their vehicle handover in Morocco. “We wanted to celebrate the handover of the first Grenadiers with a once-in-a-lifetime expedition for three lucky customers,” explains Lynn Calder, CEO of INEOS Automotive. “It was an innovative campaign to engage our customers and followers, upping the ante from your standard silk sheet reveal handover. It was always intended to be a challenging trip, enabling the Grenadier’s capabilities to shine, but the whole team got far more than they bargained for.”  watch the expedition highlights below.

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