Jaguar, known for elegance, power, performance and the ambition to leap forward. Since 1935 Jaguar has powered adventure, inspired industry-wide change and produced some of the most iconic sports and luxury cars ever made. Journey with us from the E-TYPE to the F-TYPE, and experience powerfully refined luxury, grace, innovation and performance-led design in true Jaguar style. 

Paving the Way for British Sports Cars

The Jaguar E-TYPE was a powerful presence throughout the 1960s - it defined everything the swinging 60s stood for and stood alongside the fashion, art, music and culture as a symbol of the times. Its combination of sheer beauty, soaring performance and competitive pricing firmly placed the model as a fierce leader in the motoring world, and quickly became the ultimate choice of car for the high flyers, celebrities and influencers of the generation. 

The E-TYPE reached 0 to 60 mph in 7 seconds and claimed 150 mph as its top speed, sparking industry-wide changes throughout the 60s. The unmistakable roar of the E-TYPE continued into the 70s with Series 2 and 3, perfectly portraying luxury and sporting excellence. Ferrari founder Enzo Ferrari dubbed the E-TYPE as “the most beautiful car ever made”, paving the way for the future of Jaguar sports cars, and in particular the Jaguar F-TYPE.  

Celebrating the Best of British

Almost 5 decades later, the echo of the E-TYPE came to life once again. In 2013, Jaguar created the ‘spiritual successor’ to the E-TYPE - the Jaguar F-TYPE, launched as a soft top, luxury two-door convertible. The F-TYPE has the design, spirit and performance of its sporting ancestors, only faster, more technical and designed to handle all weather conditions.

The F-TYPE has been one of the most popular sports cars since 2013, not just in the UK but in Canada and across the United States too. Today, the British icon is quicker than ever, it’s lighter, louder and more powerful thanks to the most thrilling supercharged V6 and V8 engines. Innovative technologies reduce fuel consumption and CO₂ emissions with absolutely no compromise on performance. The F-TYPE keeps you firmly grounded with a well proportioned chassis, firm suspension, responsive steering and agile handling. The All Wheel Drive (AWD) system boasts the characteristics of Rear Wheel Drive (RWD) with the increased security and traction provided by AWD. The combination of All Wheel Drive with Rear Wheel Drive provides balance, handling and ensuring the optimum traction in all terrain and weather conditions. 

The Jaguar bloodline is evident in the F-TYPE, the sculpted lines, curves and detail in the bodywork are accentuated by the eye-catching LED headlights with signature DRL run beautifully into the F-TYPE’s aerodynamic lines. High-intensity signature LED tail lights glide across the back with monogram detailing and animated directional indicators that sweep across the ‘J’ blades. The LED headlights also feature an Adaptive Front Lighting System which automatically provides the optimum lighting level by adjusting the low beam according to the speed you’re travelling at and the weather conditions on the road. Different lighting options include: City, Country, Motorway and Bad Weather mode. 

The potential continues to be unmatched with the latest technology giving you full control and complete accessibility, creating the most personalised driving experience. The F-TYPE features a full 3D map, all driving information, navigation with real time traffic updates on a 12.3” Interactive Driver Display. The driving experience is heightened by the sleek interior. The Windsor leather and suede cloth slimline sports seats are 12-way adjustable, featuring memory technology so you can settle in comfortably, with the option of heating or cooling for even greater relaxation. You feel safe, cocooned in comfort while not distracted by the sheer power and thrill of the driving experience. Tiny detail completes the interior, deepening the sense of opulence. With chrome finishing and the finest materials and stitching, the interior has a simple yet luxurious feel, a quintessentially British character that oozes charm - the personality, to be decided by you.