Brighton & Hove Pride stands as the UK's leading global Pride Festival, drawing a diverse audience worldwide and ranking as the city's top event. Brighton and Hove Pride’s sole ethos is to promote tolerance, diversity, inclusion and education within local communities and to eliminate all forms of discrimination against LGBTQ+ communities by celebrating and supporting LGBTQ+ lives.
The Bentley Continental GTC featured a unique 'LOVE IS LOVE' artwork designed by local artist Dave Pop!, drawing inspiration from the vibrant and colourful fairground art found at the end of Brighton's iconic pier. The choice of design reflects Bentley's commitment to championing diversity and advocating for LGBTQ+ rights.
The Pop art Bentley GTC served as the vehicle of choice to transport The Vivienne during the prestigious Brighton & Hove Pride LGBTQ+ Community Parade, one of the most highly anticipated events of the annual Pride weekend. To participate in the parade, businesses, including Bentley Sussex, are required to demonstrate their commitment to LGBTQ+ rights through the incorporation of floats and banners that promote solidarity and advocacy for the community.
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